Search engines are becoming more and more receptive of long-form content. This is due to the reception that it’s getting from people. York PA SEO will tell you that it is one of the more unique shifts in trends that they have encountered. That being said, you definitely should implement them.
Long-form content may seem like they’re cumbersome to digest. However, the internet is incredibly accessible now. Back then, you’d have to be really patient if you wanted to look at something that would have to be read or viewed for a while before being finished.
Discover the reasons why you need to create them.
Long-form content is more engaging
While shorter content may be great for trying to catch the attention of someone, it is not great at keeping them engaged. Long-form content, as long as it’s high quality, will be able to hook readers for a very long time. Going in-depth about topics is entertaining.
As a reader, there is nothing more frustrating than being convinced by a catchy title to go to a website only to discover that you ended up on a 100-world article. Though there are certain websites and topics where the short-form article may be effective, you have to pick your battles.
Long-form content is versatile
Trying to market long-form content is going to be a lot easier for you. If you work with a company that provides York PA SEO services, then you will discover how tough it is to strategize your search engine optimization. Smart usage of the keyword is paramount.
With long-form content, you are given more chances to place the keywords that you want. You won’t have to force these keywords because you are not trying to fit them in a 250-word article. Instead, you will be able to fully expound on the topic that you are discussing.
Long-form content is perceived as high quality
Perception is the key to succeeding as a brand. Most people nowadays associate long-form content with high-quality content. While this is not always the case, it is definitely more common to encounter a 5000-word high-quality article than it is when trying to read a 200-word article.
The number of words makes it easy for the content to be spun into something that can hit all the talking points while providing the readers with some stimulating content. Photos and videos can also be inserted into the long-form content without no issues.
Long-form content is better for SEO
Like said above, you have a better shot at including the keywords that you want in a long-form content because of the number of words that you are going to work with. Don’t rush yourself in doing so, because there will be more chances for you in the future.
Google, as well as other search engines, are prioritizing the placement of web pages display long-form content provided they stay on topic throughout the way. Long tail keywords are also becoming more common because of the increasing popularity of speech to text in searching.
For your York PA SEO needs, tap the services of Tessa. We understand the challenges of getting noticed in a rural county and we’ve the best techniques to give your business the attention it deserves.